Canada in the world, small market
At the launch of the Honda CR-V 2017, the engineers of the brand explains that Canada would have a rather unique product. Gone are the atmospheric four-cylinder, unlike the United States, and we will have a sunroof and heated seats at the rear.
Yet Canada, as big as it is geographically, is a very small market. Our country has about 36 million people and our GDP of 1.6 trillion dollars made us the 15th richest country in the world.
But sales of new vehicles, not the sea to drink. It sells for an average of 1.8 million new vehicles per year in Canada, against 1.3 million in Mexico, and 17 million in the United States. In Australia, a country that is often compared to Canada they are 23 million people, or 13 million less than here, and it sells on average 1.1 million new vehicles per year, a proportion similar here.
All that to say that it’s good that Honda believed us, offering us a product with some unique options. The calculation is simple: how much it costs he has develop, how Will it sell? If an interesting profit margin is achievable, manufacturing materialize his project! Given the small size of our market, however, it is rare for special versions are created.
Manufacturers can afford a few fantasies about us, but these last are a low blow. There is talk of unique options and unique editions. At times, even talking of exclusive models like the Nissan Micra, but that’s because this car exists elsewhere, it would not have been created for us.
Chatting with a big boss of the company Mazda, Japan, I told him how a four-wheel drive version of the Mazda3 sold in Japan, would be popular in Quebec. He smiled politely before discussing in Japanese with his neighbor at the table, and in a clear gesture, he brings two fingers to give the idea of a smaller size. It certainly spoke to us … Even if the interest is there, in Canada, the introductory costs will not be rewards for sales …
Sad reality that is ours! So like what sells in the United States, because that is all we have, with few exceptions.