If I were rich, I would drive a Ford F-150 …?
A study carried out by MaritzCX has recently shown that the Americans who earn more than $ 200,000 per year are driving mid-range cars.
Indeed, this study aimed to understand what brand was the most achetee in the wealthiest households. It emerged that the Ford F-150, the Jeep Wrangler, the Jeep Grand Cherokee, Honda Pilot and Honda Civic are the most popular cars. Among the top 5, the F-150 is the winner. Yet these are all vehicles that sell for between $ 30,000 and $ 60,000. The basic version of the Civic is even sold below the $ 20 000! As for the F-150 is the best selling vehicle in the United States year after year. In short, the rich do not seem inclined to obtain an extravagant sports car. Strange, is not it?
Actually, no. Automakers midrange offering more and more optional equipment, and it has a much lower price than luxury cars. We can have as much comfort in a Honda than a Cadillac.
In addition, Shawn St. Clair, senior director at MaritzCX, has seen a radical change in the United States, buyers heading instead to SUVs and trucks than cars. According to him, consumers are less attracted to luxury brands and prefer more spacious vehicles midrange.
Finally, the study demonstrates that the respondents who earn over $ 200,000 dollars a year perceive their vehicle as an opportunity for their children to use it. So they prefer to pay less for a similar comfort and less risk for accidents. The report notes that the luxury and sports cars are more often purchased by consumers earning more than $ 400,000 per year. For cons, the Honda Civic keeps still and always a place in the prize list. It’s like the bag of chips cars. Regardless of your salary, it remains satisfactory to hold hands.