Kia Canada presents a very aggressive marketing campaign

The different manufacturers marketing departments are all working very hard to present and especially to tout the benefits of obtaining a brand model. But today there is a choice between a multitude of brands and models whose reliability has been greatly improved, which brings them a duty to promote the various complementary services to motorists through dealers in the Mark.

Kia Canada is obviously one of them and it is for this reason that we present today its new advertising campaign called “Drive Change”, which wants to stand out from other advertising campaigns touting the great dynamism of this south Korean brand will offir us over the next two years, several new models.

Here, then, communicates issued to this effect:


Kia Canada Inc. launches “Drive Change”, the first national marketing campaign sector

    –   Drive Change expresses how Kia is an engine
        change in the automotive sector with its designs
        superior quality
    –   Drive Change also reflects Kia”s commitment to
        difference by contributing to make improvements in
        the communities of Canada

MISSISSAUGA, ON, July 22. / CNW / – Kia Canada Inc., Quality of vehicles for the young of heart, today announced the largest national campaign marketing sector, which is called Drive Change. The campaign focused on the evolution of the Kia brand, will present its new range of top quality products while seeking to create an emotive link with Canadian consumers through the intermediary of his most recent engagement in matters of social responsibility.

We worked very closely with our colleagues from marketing sector, Innocean Canada and David Goliath, to design an innovative and inspiring campaign. The campaign clearly describes our new senior features in matters of automotive design while reflecting the continued commitment of Kia Canada help local communities, stated Maria Soklis, vice-president and chief operating officer of Kia Canada Inc. . the campaign Drive change will be the engine that will better know our brand by creating emotional attachments links with consumers through traditional media and social media, will differentiate Kia and other car manufacturers.

Kia Canada has invested in a mediatic integrated campaign that will consist of four televised ads, in an online predominant position in the panels-reclame situated has strategic locations as well as a presence in the cinema, in newspapers and in magazines.

Kia Canada also unveiled a Facebook page (, a Twitter account ( and a page on YouTube ( These channels describe step by step the creation of the campaign Drive Change and will henceforth has spread information. They provide Kia has a unique and innovative way to reach consumers.

The two televised campaign advertising the Drive Change were film faced recently as part of two sessions of fifteen hours by means of chronocinematrographie. These announcements illustrate the changes that help improve the lives of two groups of people thanks to the participation of volunteers and employees of Kia Canada Inc. as well as to the use of Kia vehicles – Soul and Sorento.

The first ad was filmed in accommodation center for young Second Base Scarborough, Ontario, the basketball court has experienced a significant recovery for the benefit of residents of the center. This land was virtually unusable. Kia Canada has so completely reconditioned and everything that surrounds it, including the land surface, the baskets, the players” benches and gardens.

The second commercial was filmed in Toronto community housing situated on Gilder Avenue. The grounds of this housing complex required immediate restoration. The improvements made direct result of the comments expressed by residents and included the creation of a common green space to rest, sustainable gardens and a warehouse area of ​​waste back with access for wheelchairs.

Kia inspires and stimulates change distinguishing itself from other automakers as a dynamic young brand that cares about the community and adopting a responsible driving.

The next phase of the Brand Evolution will see the launch of Sportage MY 2011 and three additional vehicles over the next twelve months. Kia is becoming know as one of the top automotive companies in the world and has recently exceeded one million sales a world scale for the first six months of 2010.

Kia Motors Corporation strives to continue to grow and increase its global presence while demonstrating a social conscience. To this end, Kia is implementing various community programs in global and local scale in order to maintain relationships long term BASED on the understanding of the economic and cultural contexts throughout its global network. It builds to do this on universal interests like sports, the environment, health and education.

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