Renault confirms its ambitions in China with the launch of the Renault Talisman
Talisman, up notchback statutory range of Renault for the Chinese market, embodies the casual luxury that Chinese consumers are starting to appreciate: a good relationship quality / price and daily luxury. Its elegant design and interior best-in-class target young businessman homes in search of a vehicle both for privacy as professional life. Talisman, made in Korea at Renault Samsung Motors, will be exported to China from mid-June 2012 with a base price of 31,800 RMB (3652 euros).
Renault sales in China have quadruple since 2009, largely thanks to the success of Koleos, which received 8 awards in China.
With 24,100 vehicles sold in 2011, Renault”s sales in China have increased more than 60% compared to 2010. The 4×4 Koleos, confirmed its success, with China as the first step. The range was enlarged in 2011 with the introduction of Scenic, Laguna, Latitude, Fluence and Megane CC.
Despite its modest volumes on the Chinese market, Renault will accelerate its sales in the coming years with the expansion of the network and the preparations for a long-term project.
The launch of Talisman will contribute to the acceleration of Renault in China, or the distribution network from 80 dealerships in 2011 to 170 in 2014. In China, the largest car market in the world, foreign manufacturers must produce locally to play a role important. Renault plans to set up in China with a local production horizon of the 2nd part of the plan, Drive the Change, between 2014 and 2016.
The launch of Renault”s flagship model in China, Talisman, underlines the importance Renault attaches to the Chinese market and our confidence in the growth of this market, said Carlos Ghosn, President of Renault.
Renault and Nissan in China
In November 1993, Renault has introduced to the Chinese market with the signing of an industrial partnership with China Sanjiang Space Group for the assembly and production of Trafic minibus through a joint venture, Sanjiang Renault (SRAC) in Xiaogan (Hubei province, 80 km from Wuhan). Production of traffic was arrested in 2003. In 1999, Renault started importing special vehicles and build a distribution network. In 2009, Renault launched the Total Ownership Experience program with a 3-year warranty, and customer satisfaction with montee is up 95%.
Launched in May 2011, CBU Acceleration Plan sets ambitious targets:
2010 2011 2012 2013
Renault Volume 1600 2300 4000 4400
On CBU 64000 84000 (+ 30%) 054 000 (+ 25%) 317 000 (+ 25%)
Nissan has debuted its operations in China in 2003 with its partner Dongfeng Motor Co, and launched its Infiniti brand in 2007. Nissan sold 9,000 vehicles in 2003. Nissan sales in China (Infiniti included) have increased by 21, 9% in 2011 to reach 247,738 vehicles, including 80,440 elapsed by the Dongfeng Nissan joint venture (22.4%) and 115.518 by Zhengzhou Nissan (+ 15.4%). In early 2012, Nissan presented the Venucia D50, the first model of the local brand Venucia. With 7.3% market share in 2011, China became the first running of Nissan. Nissan expects to sell 2 million vehicles annually in China by 2015.
The Renault-Nissan Alliance
The Renault-Nissan Alliance is a strategic partnership between Renault, based in Paris, and Nissan, based in Yokohama, Japan, which together sell a car on 10 in the world. The companies that are strategic partners since 1999, sold 8.03 million cars in 2011, including those from Russian partner AvtoVAZ. Since its inception 12 years ago, this cross-cultural alliance between Renault and Nissan has developed considerably, particularly in emerging markets.