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Seat wants to get cooler over there, and has invented the perfect self-brand Cupra. The first model Ateca looks to be Afraid of – really the competition does not have to tremble in front of the SUV.



Tom Grünweg

Tom Grünweg

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Tuesday, 04.12.2018
At 04:10

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The first impression: A sinister fellow. The paint is dark, the add-on parts, smoke-black. The copper brand logo as a tribal tattoo – the first representative of the Seat sport brand Cupra looks a bit scary. And so everyone knows whom to tremble, “Cupra” in large letters in the grille.

Says the manufacturer: After the mother brand VW already longer not only popular builds cars, and dreams now Seat-in-chief Luca de Meo from the rise in higher price regions. And because he believes that the Seat of the balancing act between affordable and expensive cars is too far, it swaps out the sporty top models in the future in the own-brand Cupra – with its own Logo and its own dealer network. “So we can also reach customers that Seat themselves might be a bit too profane,” in hopes of de Meo.

The we noticed: The Cupra is a disguised Seat. In the transformation, the Spaniards have done quite thoroughly. The Ateca not wearing the new Logo at the bow and stern. Also on the inside one encounters everywhere on the idiosyncratic, almost a bit scary Cupra Logo. The curved “S” of the Seat in vain.

Photo gallery

Seat Cupra Ateca:
A sinister fellow

But only a new Logo and a bit more paint and leather to make a new car. You know that even with Seat and replaced the Motor and the chassis redesigned. Where previously at 190 HP was, there is now a 300-HP special Cupra Version of the 2.0-litre Turbo-petrol direct injection. The default is to double-clutch and all-wheel drive, the 400 Nm of torque make one that is actually befitting level of thrust. So he creates the Sprint from 0 to 100 km/h in 5.2 seconds and comes with 247 km/h at least damn close to the 250 limit, which is chosen as a yardstick for muscle models.

That Seat has presented this Cupra on a race track, might be a bit silly. Because even with a one inch less ground, and adaptive dampers, no sports car, and also four tailpipes is freedom from an SUV spells from the standard four-cylinder of the VW group, no seductive Sound. But the Spaniards make an effort, that the fun is also at the end of the Straight. To do this, there is not only driving profiles from tight to very tight, which support the car with adaptive dampers clean and the wavering of a strong limit. The something rear get heavy designed four-wheel drive and an electronic system, the slows down in curves, the inside wheel, more power to the outside guides, and the car faster around the corner. At least then it becomes clear why the Cupra seats are noticeably deeper cut.

Although the Name of Cupra stands for “Cup Racer” (one-make Cup racing car) and in order for sportiness. However, for an SUV of everyday life is not supposed to stay on the track. Seat-the head of Germany Bernhard Bauer attaches value to high long-distance comfort in the most relaxed driving profile, the involvement of the car in digital networks, a large touch screen and an abundant supply of space, which does not change in comparison to the down-to-earth Ateca of the Seat brand.

The need to know: When looking at the price is a lot. Because where do you get the Ateca as a Seat with a 115 HP gasoline engine, front – wheel drive, and rudimentary equipment-from 20.980 euros and the most expensive model 32.150 Euro paid, the Cupra only for 42.850 euros. There are in addition to the 300-HP engine, the resharpened Design and the sporty tuning, a lush interior. To the include LED headlights, Navigation and rearview camera, as well as the good connection to the wireless network and the Internet, as well as the wireless charging shell for the phone. All the Bling-Bling makes the Seat to its customers at the dealer to be consistent, in it’s own Cupra-Corner tasty, it gets a little more noble than the core brand. Starting in December, the car is available.

We will not forget: He is strong and he is fast. And in comparison with a normal Ateca, it is perfectly safe is also a bit tight. But it is only through a new brand and a higher price, no sports car, from a SUV.

Vehicle registration certificate




Four-Cylinder Turbo-Petrol Direct-Injection

Seven-Speed Dual-Clutch

All-wheel drive

1,984 CC

300 HP (221 kW)

400 Nm

From 0 to 100:
5.2 s

Maximum speed:
247 km/h

Consumption (ECE):
7.4 litres

CO2 emissions:
168 g/km


485 litre

1.615 kg


42.850 GBP

Note: an earlier Version of this text stated that the Seat Ateca is offered with a maximum of 150-HP engines. The correct value is 190 HP. We have corrected the error.

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